ABOUT US
307 Roots Boutique was born from a deep love for Wyoming, western tradition, and the kind of hospitality that makes everyone feel welcome the moment they walk through the door.
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Founded by Holly Wendling, a Wyoming native, 307 Roots Boutique reflects a lifelong appreciation for western style, strong community ties, and everyday pieces that feel both timeless and personal. What started as a vision to bring western-inspired fashion and goods to Wyoming has grown into a space where locals and visitors alike can slow down, connect, and feel at home.
MORE THAN A STORE
With retail locations in Laramie and Cheyenne, Wyoming, 307 Roots Boutique is more than just a place to shop—it’s a place to gather. From friendly conversations to familiar faces, we believe shopping should feel personal and welcoming.
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Inside our stores, you’ll also find Buffalo Trading Coffee Company, our in-house coffee bar serving Wyoming-roasted coffee. It’s our way of inviting you to slow down, sip awhile, and enjoy the simple comforts of western living.
A PLACE TO CONNECT
Our mission is to celebrate western roots through thoughtfully curated products while offering genuine hospitality and supporting the communities we call home. We’re proud to be Wyoming-owned, locally rooted, and inspired by the wide-open West.
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When you shop 307 Roots Boutique, you’re not just buying a product—you’re supporting a small business built on heart, heritage, and connection.
More About Holly
Proud to be a Wyoming entrepreneur.
307 Roots Boutique was founded by Holly Wendling, a Wyoming native with deep roots in the western way of life and a lifelong passion for fashion, community, and hospitality. Born and raised in Wyoming, Holly has always felt a strong connection to the land, the people, and the traditions that make the 307 so special.
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After studying fashion merchandising in college, Holly set out to create a space that blended western-inspired style with everyday wearability—pieces that feel timeless, personal, and a little bit special. In 2020, that vision came to life with the launch of 307 Roots Salon and Boutique. Today, Holly is fully focused on growing the boutique and coffee side of the business, creating a welcoming place where locals and visitors alike can slow down, connect, and feel right at home.
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The buffalo in the 307 Roots logo symbolizes Wyoming’s western spirit—strong, grounded, and enduring—values that Holly carries through every part of the business. From carefully curated fashion to home décor and Wyoming-made products, she is passionate about offering high-quality, unique items you won’t find just anywhere. Holly has always believed in carrying pieces that feel one-of-a-kind, blending trendy western fashion with thoughtful details that make customers feel like they’re getting something truly special.
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307 Roots Boutique is proudly a family business, with Holly’s daughter, Shelby, playing a big role in the day-to-day operations and heart of the store. Together, they are committed to celebrating Wyoming roots, supporting makers, and creating a space filled with genuine hospitality, western charm, and a true love for retail.
